Aptic and TieTa Partnership Allows UK Retailers to Control BNPL Destiny

Unique combination of software platform and process resourcing gives UK retailers an end-to-end turnkey solution for buy now pay later. 

European fintech company Aptic and UK outsourced debt recovery specialist TieTa today announced a partnership agreement that benefits retailers and e-commerce businesses seeking greater control, efficiency and margin from their buy now pay later (BNPL) offerings. By teaming up on business development and solution design opportunities throughout the UK market, retailers can rapidly convert on in-house BNPL strategies that regain ownership over the customer journey, insightful customer payment data and significant sales margin currently being lost to third-party BNPL processors.


The result is an optimised customer proposition that maximises big data analytics with the compliance agility to remain ahead of fast-changing regulatory changes expected to impact the UK BNPL sector in 2021 and beyond.


«Going the Klarna/Clearpay route for BNPL isn’t the only option for retailers because it’s losing them significant margin, disrupting the customer journey and shutting off access to valuable payment data insights that could be used to innovate dynamic, personalised marketing and tailored finance offers instead,» said Rick Terra, Regional Director, Continental Europe at Aptic. «Ours is a powerful, mature software solution that integrates with all existing processes and applications to enable fast go-to-market of BNPL services. Partnering with TieTa adds the «people and process» element, giving retailers an end-to-end turnkey solution from order purchase all the way through to debt collection.»


«Having carved-out a niche in the UK for outsourced debt recovery, we see clear opportunity and demand among new kinds of organisations to develop their own BNPL capabilities using market-leading solutions like Aptic’s rather than continue relying on third parties,» said Tom Horne, Chief Operating Officer at TieTa. «We’re delighted to be collaborating with Aptic on a new partnership that delivers what retailers really need: rapid deployment of a proven BNPL platform and supporting processes that allows them to maximise margin and efficiently deliver a fantastic, personalised customer experience.»